Success Summit: Litsa Spanos
Owner and President of Art Design Consultants, Inc. (ADC), founder of Blink Art Resource, and author of "Secrets of the Art World: Getting Real About the Process, Business, and Selling of Your Work"
Litsa has taken her dream of a successful art career to extraordinary levels by creating a multi-million dollar business that supports artists and has thrived for twenty-five years.
As the host of Success Summit, her goal is to give you a look inside her established art consulting company, show you her award-winning gallery and share with you a "behind-the-scenes" look at how she creates energizing and inspiring environments that keep her clients coming back. Major corporate clients include P&G, GE Aviation, Cincinnati Children's Hospital and Medical Center, PwC (PricewaterhouseCoopers), the Cincinnati Bengals, KMK Law, Frontgate Catalogue, Miami University, Omnicare and many others.
Secrets of the Art World: You, Your Brand, and What You’re Telling the World
What do you want people to associate you with when they think of your name? Do you want them to automatically know what type of art you create? Do you want to be perceived as an expert in your field?
Your personal brand matters. Your brand is your reputation. It’s your calling card. It’s what you’re known for and how people experience you. It’s about conveying who you are, what you do, and how you do it. Delivering your brand clearly and consistently will create a memorable experience for those you interact with and can open doors to new opportunities.
In this session, Litsa will help you define your target audience, build your on-line platforms, show you how to market yourself and your art, tell your story, effectively communicate with your audience, and ultimately build your personal brand.
How to Get Your Work in Corporate Environments
Litsa has built her multi-million dollar business by working with corporate clients. She and her team of expert consultants have helped hundreds of clients on thousands of projects to select, purchase and install art. In this session, Litsa will share with you what banks, hospitals, hotels and corporations are buying. Joining Litsa will be Dave Kopecky, Market Administrative Leader from PwC. Together they will discuss how they sourced artwork for seven PwC locations with over 100 pieces of painting, mixed-media, glass, metal, and sculpture. Litsa and Dave will discuss how PwC uses art to enhance their brand, as well as what corporations are looking for when curating collections for their office spaces.