ADC’s art sourcing catalog Blink Art Resource has a readership of 50,000 trade buyers nationwide (scroll to the bottom to see our distribution breakdown). Artists often ask what is a trade buyer anyway? And make the remark why should they care it’s not important to their career. But this couldn’t be further off the mark.
A trade buyer is someone who purchases artwork for a living like interior designers, art gallery owners, art consultants, and architects. So, you definitely want to expand your clientele vocabulary to include them.
Cultivating relationships with trade buyers is critical to the success to developing your career as an artist. Rather than one-off clients, trade buyers often have repeating customers that continuously come back to them because of their design sense and experience. They not only have small residential projects that need artwork but large-scale corporate, healthcare and hospitality projects that need artwork.
How a trade buyer uses Blink Art Resource
1. They score an awesome design project that needs their expertise.
The trade buyers who receive Blink Art Resource have inside access to killer corporate, healthcare, residential and hospitality projects that requires pulling various design pieces together like fabrics, furnishings, and artwork under a tight deadline.
The trade buyers we send our catalog to work in a diverse design industry and need artwork for corporate, healthcare, commercial, hospitality and residential clients. (View the end of the blog for industry breakdown percentage).
2. They need artwork for their project and turn to Blink Art Resource.
Finding professional and qualified artists for a project can be tedious with the overwhelming number of artists on the internet. That’s why Blink Art Resource has become a trusted art sourcing guide to trade buyers. The catalog contains 200 Blink Art artists, that have been vetted and approved by our staff of experienced art consultants and marketing team, in a variety of categories from sculpture, installation art (public art), painting, mixed media, to photography.
The great thing about Blink Art Resource is it’s a high-end catalog that designers and art buyers place in their reference library and is used year-after-year. Many Blink Art artists who took an advertisement page out in previous years are still getting calls today and landing huge commissions like Riis Burwell and Lisa Schuster.
3. They find the perfect group of artists for their proposal.
After looking through the Blink Art Resource art sourcebook trade buyers select multiple artists to include in their proposal to the client. If you’re not hearing from trade buyers it doesn’t mean your art isn’t being considered for projects. They will often select images that represent your artwork stylistically to show clients before reaching out to you. Often it takes multiple rounds of proposals for the client to settle on the final design and artwork selection.
4. They locate the artist's contact information at the top of the artist page and contact the artist directly.
Once a client makes the final decision on artwork, that’s when the trade buyer gets to work finding out what’s available from the artists. This is where Blink Art Resource makes the art selection process so efficient.
We list the artist’s name, website and email address at the top of the page, so trade buyers can easily contact artists to inquire about available works and commissions. We also list additional contact information in the artist index at the back of the book like your city, state, and region in case trade buyers are looking to pull local area artists in for a project.
5. They buy artwork directly from the artist or commission a piece and the artist gets to keep 100% of the commission.
Since the trade buyer used Blink Art Resource and is working with you, the artist, directly, you get to keep 100% of the sale. Not only do you get to make more money as an artist, but you also are establishing relationships with industry professionals who buy art for a living.
We send Blink Art Resource to the top trade buyers across the country
Don't miss your chance to connect with trade buyers and get the attention your artwork deserves in 2019!
We only have a handful of pages available in the 2019 Blink Art Resource, so don’t miss your chance to expand your next work of art buyers today!