Nancy Willman is no amateur when it comes to marketing, design, and photography. For over thirty years, Nancy has owned and operated a graphic design studio, Willman Design. She knows intimately how important production value, well-designed page layouts, and attention to detail, specifically, lighting and color, matter to the overall product and presentation. In addition to paying attention to the design details, as a business owner, Nancy knows how important it is to keep clients happy. “I am a designer who works with designers. I know how to speak their language.” So it’s no wonder that she has found success as a fine art photographer whose work is all about the details. “It is often said that my photographs look like paintings. I focus on how light falls upon and deeply shapes the color, and the texture and the nuance of a surface. That is what I look for; it is what I am passionate about and I think, that’s what other designers with a trained eye see and appreciate and can bring to their client’s projects,” she says.
In addition to being a fine art photographer, graphic designer, businesswoman, and yes—even a certified yoga instructor and studio owner—Nancy also served as an assistant professor of design, at the prestigious, University of Cincinnati DAAP program. “I’ve taught a lot of things over the years. But, what I know a thing or two about and what I like to teach the value of is—production. Production is everything. It shows the quality and the feel of a subject. I will work tirelessly to get the right colors and right looks. Depending on the image, I choose the appropriate production method.”
Know when to invest in your art career
So when Litsa Spanos approached her to be part of the Blink Art family, Nancy didn’t hesitate to join. As a businesswoman, Nancy immediately saw the value of being part of such a beautifully designed, well-thought-out, and gorgeously printed catalog that was sent to over 10,000 interior designers and trade buyers. “I really wanted to be part of Blink because I wanted a different channel to market my work, especially to interior designers. I was limited by selling directly to clients on my own. Blink really did a great job at getting my work the exposure it needed and it does so beautifully,” Nancy says.
Blink Art Resource gets artists the exposure they need
Nancy has been featuring her work since Blink Art Resource launched three years and she’s been a part of the Blink Art and ADC shows from the beginning. “It works. Last year, I sold 5 images to a high-end San Diego interior design firm for a London-based client. They bought 4 of my images, and were produced as large as 44 x 68”— and they found me through Blink Art Resource catalog. The client's space was so beautifully designed that even LUXE Magazine featured the design project, with her photography, in their July/August 2017 issue. “That wouldn’t have happened if Blink Art wasn’t there for me,” Nancy says.
In addition to that commission, Nancy sold a total of 6 pieces that same year through the catalog. All in all, Nancy is going to keep with Blink Art now and in the future. She says, “People ask me ‘Is it worth the cost to be in the catalog?’ My response is ‘Yes, because the catalog goes to the right buyers and therefore, it pays for itself.’”
We wish Nancy nothing but continued success with Blink Art now and in the future.
CALL TO ARTISTS - Sell More Art in 2018
If you’re interested in being a part of our upcoming 2018 Blink Art Resource, be sure to contact our Artist Relationship Director, Chelsea Tucker Moore at Chelsea@blinkartresource.com