Carla Goldberg is a world-renowned, mixed media artist. She has shown her own artwork in over 300 national and international museums as well as university and gallery exhibitions. Her delicate, lace seafoam ethereal light-catching pieces are equal parts drawing and sculpture. She meticulously draws hundreds of thousands of dots of looping white ink and resin on plexiglass to create the water-like, mesmerizing effect. Her work has won numerous awards and graces some of the world’s most prominent corporate offices, restaurants, hotels, hospitals, and residences. Highly sought after, Carla customized commissions regularly for interior designers.
How to Get More Commissions as an Artist
One of the reasons Carla thinks her work is so sought after is because there are so few artists doing what she does. In addition, she recognizes the power that resources like Blink Art have contributed to her success. “I’ve gotten many of my commissions through the Blink Art Resource. Half of them come straight from designers who saw my work while they were flipping through the book. The other half is from direct clients. I always try to find out where they are picking up the books, but I don’t always know. Sometimes a designer has passed it a long or a relative has passed it to them. Either way, it leads to commissions.”
Carla has been a Blink Art artist for the past three years, and she is still getting commissions from designers and clients who are looking the earlier editions of the Blink Art Resource. “I have received several commissions for my Seafoam collection, so I suspect they’re from earlier editions of Blink,” Carla says. And she had a gallery owner from Maryland see her work in Blink and requested 6 pieces for a show this past summer. “What is significant for me is that Blink exposes me to different regions. Blink is sent to designers all over the country, and to have my work introduced to new areas is always beneficial,” Carla says. It was especially exciting for Carla to be showing her work in Maryland because it was a going-home of sorts. “I went to graduate school in Maryland, it makes me so happy to have my work exposed there.”
Carla is well aware of where her work is in high demand. “Because of the nature of the work, I do well in coastal areas,” Carla says. “But thanks to Blink Art, clients in different regions, especially those who work in hospitality and spa settings see how my work will fit into their environments. Whether they are looking for that clean, contemporary aesthetic or that calm, meditative environment.”
Why Environmental Shots are Key in Marketing Your Artwork
One of the less obvious benefits of Blink Art is actually having her works photographed in environmental settings. “I always make my money back plus with Blink Art, but another key advantage to being a Blink Artists is having digital images to work with and use in the marketing of my work,” Carla adds. “People have to live with art. They want to see how it will live in a space. And not everyone has a chance to go to a gallery, or a studio to see it up close. Having the Blink Art professionally designed pages are invaluable. I always save the pages and use them on my website to help people see how my works will fill a space.”
Carla recognizes that her work, by its nature, is difficult to imagine in an environment other than a gallery. So seeing the work in a beautiful, real spaces helps her clients visualize how her work will fit in. “It’s really great advertising when I send out my emails and my packages to clients and designers. Also helps the designers see the work in their setting,” Carla says.
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We’re so thrilled to hear about Carla’s success. If you’re a Blink Artist and have received calls, commissions or inquiries, we’d love to hear from you to feature your story here on our blog.