If you haven’t noticed, we’ve been super busy here at ADC, not only writing blogs, but posting on Facebook, Twitter, Pinterest and Instagram pretty consistently. (If you don’t follow us, be sure to do so! We’re always sharing tips as well as artists’ work.) As a business, it’s an absolute must to be where the people are—which, like it or not, happens to be at their computers or on their phones. And because we have multiple audiences—we serve artists as well as clients and corporate buyers, we have multiple platforms.
I’ve been saying this for a while, and I say it a lot in my upcoming book Secrets of the Art World: Getting Real about the Process, Business, and Selling of Your Work, artists are entrepreneurs. And while it’s the least glamorous side of your career, running “the business” of being artists takes work, effort, and consistent practice. And a major part of running a business is marketing and social media.
I’ve heard a lot of people say to me, “I don’t have the time or energy to devote to social media.” I’ve also heard, “I’ve been successful without it, so why do I need it?” And another thing I have heard is, “It’s a waste of time!”
The Reports are IN!
Would you change your mind about social media if I told you:
- 57% of buyers/collectors who bought artwork first discovered it on Instagram!
- 27% of art buyers/collectors are currently following the artists they intend to buy from.
- 42% of art buyers are discovering works by exploring hashtags.
Now I know it’s not easy to overcome fear of trying something new. It’s uncomfortable to put yourself out there. Believe me, it took me a while to get my own footing on social media. And as soon as I felt comfortable on one platform, a new one showed up and required a whole new set of skills for me to learn. Gratefully, I have a team that can help me. Now I know, not ever artists has a “team” to help them. So I have tried to break down 5 easy tips you can follow to help improve your online social media presence.
1. You need a plan/strategy.
If you are starting totally fresh, sit down with someone who knows about social media. You don’t have to hire someone. Seek out a friend or family member who is adept at it and ask them to help you set up accounts in Facebook, Instagram, and Twitter. If you’re already using social media, you need to be consistent. Set up a schedule to post to each platform at least once a day. Instagram is an absolute must as an artist, as the stats show, this is where buyers, collectors, and galleries are looking for artists. It’s a visual format. So spend some time on Instagram looking what some of your favorite artists are doing. Play around there. Explore and discover. Once you commit to posting, do so every day.
2. Post relevant, captivating content.
Artists have a leg up on Instagram and other social media sites that lend themselves to visual content. By posting your artwork, your art in process, and your art in environments as well as tutorials or stories, you are giving reasons to your audience to stay engaged and see what you’re up to.
3. Engage. Engage.
It’s not enough to post. You need to follow other artists. You need to like, share and comment. By giving love to others you’ll get it in return.
For daily motivation and inspiration on Twitter follow @LitsaADC
4. Don’t just post images. Tell stories.
Imagine there is someone sitting across from you in a coffee shop. What do you want them to know about the image your posting? Talk to your audience as if they are dear friends, deeply interested in what you are sharing. It’s okay to be personal. It’s okay to mini-blog (if necessary). If you’re being authentic, real, and sharing honestly, people will respond in kind.
5. Use Hashtags
Hashtags are Twitter and Instagram’s “filing system.” Whenever you use a hashtag before a word, the image/content you have posted is falling under that search item, along with any other content with a similar #hashtag. So if you use a hashtag #abstractart, your work will be discovered under #abstractart. However, you want to be careful to choose hashtags that are relevant and will get you noticed. Create your own hashtags for collections or shows, so that all of your work can be filed under one area, and easily searched and discovered. Spend some time exploring what other artists are using as hashtags and replicate the process.
For daily art and design inspiration on Instagram follow @BlinkArtDesigns
More Secrets on How To Sell Your Art
If you want to learn more, we’ll be talking about social media, marketing, and branding in more depth at our Success Summit coming up on June 9th and 10th.
In the meantime, I look forward to “seeing” you soon on social media!