Project Spotlight: Building a Brand with Art
Corporate executives are always faced with the challenge of increasing employee productivity. Bonuses, constructive feedback, and supportive leadership are some of the common recommendations, but what about the physical workplace? Our environment can either drain or stimulate our energy, and where else can mental energy be quantified but at work?
More and more companies are realizing that investing in art for the office is an investment in the wellbeing of their employees and their business as a whole.
Sourcing Artwork for Corporate Offices
We had a great opportunity to select artwork for PricewaterhouseCoopers' newest location in Columbus. PWC is one of the largest professional service firms in the world with over 50,000 partners and staff nationwide. They do a remarkable job reinforcing their brand through the office design and artwork select for their spaces.
Litsa Spanos, President of ADC, and Dave Kopecky, Market Administrator Director
Dave Kopecky, the Market Administrative Director emphasizes, "Our corporate brand is very important to us. We want it to reflect our progressive image. The art we selected for our Columbus remodel needed to tie in with our image and overall design, so we used the colors of our logo (orange, yellow, magenta and red) and incorporated them in the art. Wherever we could, we worked with regional talent and also did studio visits. We chose art that was dimensional, energetic and dynamic and it didn’t matter if they were emerging or established artists. We chose art that we loved and felt “fit” with corporate brand. A few artists also did commissions to accommodate our colors and specific locations."
We placed over 30 artists' work in the Columbus PricewaterhouseCoopers (PWC) location! We included everything from 3D-printed sculpture and photography to abstract paintings and metal art for this branch. The pieces reflect the brand and personality of PWC, making it an enjoyable workplace for employees and a classy but fun place for clients!
Extension of Your Brand
Color, form, line, shape, space, texture, and value. Those are the elements of art. Elements which can likely be found in your company’s logo and design materials as well. Using those elements to select artwork that reflects the company’s brand is a great way to extend the business identity and character beyond letterheads and brochures.
Click the image to see more work by Linda Leviton.
“The art is truly a focal point throughout the office. It brings energy and color to our newly designed and renovated space. After all the artwork was installed, we received so many wonderful comments from our staff and clients. The art made our space go from good to GREAT!” - Dave Kopecky
Artwork Increases Employee Productivity
Seeing something beautiful is an immediate stress-reliever, whether it’s a vibrant abstract painting, a photograph capturing a stunning landscape, or an interesting sculpture. Not only does artwork release stress, it also inspires creative thinking – a priceless commodity in the workplace!
Placing artwork in communal work spaces like boardrooms or frequently traveled hallways puts the artwork in constant view for constant inspiration.
Many businesses are constructed with simple and clean design including the whitest of walls. A little color never hurt anyone, especially in those long hallways or large empty walls!
Click the image to see more work by Lea de Wit.
"As the Market Administrative Director, I wear many hats. Selecting the art would have been a daunting and challenging task, but Litsa and her team at ADC, made it enjoyable and easy. Litsa knew our brand, image and budget. She was able to do all the research on the art ahead of time. She set up artist studio visits and organized the entire process from selection to framing and installation."